Legal Document

Privacy

Policy.

corporate_fareValtrix Media A Division of Adveb Media Group Pty Ltd
calendar_todayEffective Date: 1 January 2025
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Valtrix Media, a digital marketing brand and division of Adveb Media Group Pty Ltd (“we”, “us”, “our”), is committed to protecting the privacy of individuals who interact with our website, services, and marketing communications. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or engaging with our services, you consent to the practices described in this Policy.

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Section 01

Who We Are

1.1

Valtrix Media is a digital marketing brand operated by Adveb Media Group Pty Ltd, a company incorporated in Australia.

1.2

For the purposes of this Privacy Policy, Adveb Media Group Pty Ltd is the data controller responsible for the collection and processing of personal information collected through Valtrix Media's platforms, website, and communications.

1.3

Contact details for privacy matters: Email: Contact@valtrixmedia.com.au | Website: www.valtrixmedia.com.au

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Section 02

Information We Collect

2.1

We may collect the following categories of personal information:

2.1.1

Contact information: name, email address, mobile phone number, and postal address.

2.1.2

Business information: company name, industry, job title, and business contact details.

2.1.3

Behavioural data: website usage, pages visited, time spent, clicks, and interactions with our marketing communications.

2.1.4

Device and technical data: IP address, browser type, operating system, referral source, and cookies.

2.1.5

Communication data: records of your interactions with us, including emails, SMS messages, and support requests.

2.1.6

AI interaction data: if you interact with AI powered tools or chatbots on our platforms, we may collect inputs and outputs generated during those interactions.

2.2

We collect personal information directly from you, automatically via cookies and tracking technologies, and from third party sources such as advertising platforms (e.g., Meta Ads, Google Ads) and data enrichment providers.

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Section 03

How We Use Your Information

3.1

We use your personal information for the following purposes:

3.1.1

To send marketing communications, including promotional offers, digital marketing insights, and service updates, via SMS and email, where you have provided consent.

3.1.2

To operate, manage, and improve our website and digital marketing services.

3.1.3

To personalise your experience and deliver targeted advertising and content.

3.1.4

To analyse campaign performance, website analytics, and audience behaviour using AI and data analytics tools.

3.1.5

To comply with legal obligations and resolve disputes.

3.1.6

To process service enquiries, support requests, and communications.

3.1.7

To train, test, and improve AI tools used in our digital marketing operations, subject to anonymisation and aggregation where practicable.

3.2

We will only use your personal information for the purpose for which it was collected, or a directly related purpose, unless you consent otherwise or we are required by law to do so.

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Section 04

Artificial Intelligence and Automated Processing

4.1

Valtrix Media uses AI tools and automated data processing technologies to enhance our digital marketing services. These tools may include AI content generators, predictive analytics platforms, customer segmentation engines, and marketing automation systems.

4.2

Adveb Media Group Pty Ltd is responsible for ensuring that any AI tools deployed by Valtrix Media are used in compliance with applicable Australian privacy laws and ethical AI principles.

4.3

Automated processing of your personal information may be used to personalise marketing content, optimise campaign targeting, and analyse engagement. You will not be subject to decisions based solely on automated processing that produce legal or similarly significant effects on you without human review.

4.4

Third party AI platforms used by Valtrix Media may process personal data as data processors on our behalf. We require all such processors to implement appropriate security and privacy safeguards.

4.5

If you wish to opt out of AI assisted personalisation or profiling, please contact us at Contact@valtrixmedia.com.au.

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Section 05

Cookies and Tracking Technologies

5.1

Our website uses cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our website and advertisements.

5.2

Cookies may be used for: website functionality, performance analytics, targeted advertising (including retargeting), and AI assisted personalisation.

5.3

You can manage or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain website features.

5.4

We may use third party advertising and analytics platforms (including but not limited to Google Analytics, Meta Pixel, and other ad tech partners) that set their own cookies. These platforms are governed by their respective privacy policies.

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Section 06

Disclosure of Your Information

6.1

We may disclose your personal information to the following categories of third parties:

6.1.1

Service providers: technology, analytics, hosting, email and SMS platforms, and marketing automation providers acting on our behalf.

6.1.2

AI and data processing vendors: third party AI platforms used for content generation, analytics, or campaign optimisation.

6.1.3

Advertising platforms: digital advertising networks, including social media and search platforms, for the purposes of targeted advertising.

6.1.4

Legal and regulatory authorities: where required by law, court order, or regulatory authority.

6.1.5

Related entities: other entities within the Adveb Media Group Pty Ltd corporate group where necessary for business operations.

6.2

We do not sell your personal information to third parties for their own marketing purposes.

6.3

Where personal information is disclosed to overseas recipients (e.g., cloud service providers or AI platforms operating internationally), we take reasonable steps to ensure those recipients comply with the APPs or equivalent privacy standards.

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Section 07

Data Security

7.1

Adveb Media Group Pty Ltd and Valtrix Media implement reasonable technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction.

7.2

These measures include encrypted storage, access controls, secure communication protocols, and regular security assessments.

7.3

In the event of a data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988 (Cth).

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Section 08

Data Retention

8.1

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law.

8.2

Marketing communication records are retained for a minimum of 7 years for compliance and legal purposes, unless you request erasure and we are not legally required to retain the data.

8.3

Upon request, we will securely destroy or de identify personal information that is no longer required.

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Section 09

Your Rights

9.1

Under the Australian Privacy Principles and applicable law, you have the right to:

9.1.1

Access the personal information we hold about you.

9.1.2

Request correction of inaccurate, incomplete, or out of date personal information.

9.1.3

Withdraw consent to marketing communications at any time (see Section 10 below).

9.1.4

Request that we de identify or delete your personal information, subject to legal retention obligations.

9.1.5

Opt out of AI assisted profiling and personalised advertising.

9.1.6

Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

9.2

To exercise any of the above rights, contact us at Contact@valtrixmedia.com.au. We will respond within 30 days of receiving your request.

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Section 10

Marketing Opt Out

10.1

You can opt out of receiving marketing communications from Valtrix Media at any time:

10.1.1

SMS: Reply STOP to any SMS message.

10.1.2

Email: Click the Unsubscribe link at the bottom of any marketing email.

10.1.3

Manual request: Email Contact@valtrixmedia.com.au to be removed from all marketing lists.

10.2

Opting out of marketing communications does not prevent us from sending transactional or service related communications where lawfully required.

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Section 11

Children's Privacy

11.1

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors.

11.2

If you believe we have inadvertently collected information from a minor, please contact us immediately at Contact@valtrixmedia.com.au.

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Section 12

Links to Third Party Websites

12.1

Our website or communications may contain links to third party websites. We are not responsible for the privacy practices of those websites.

12.2

We encourage you to read the privacy policies of any third party websites you visit.

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Section 13

Updates to This Policy

13.1

Valtrix Media, a division of Adveb Media Group Pty Ltd, may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

13.2

All updates will be published on our website with a revised effective date. Continued use of our website or services constitutes acceptance of the updated Policy.

13.3

For material changes, we will endeavour to notify you by email or via a notice on our website prior to the changes taking effect.

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Section 14

How to Contact Us

14.1

For any privacy related enquiries, access requests, complaints, or concerns, please contact:

Privacy Officer Valtrix Media

A Division of Adveb Media Group Pty Ltd

14.2

If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

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This Privacy Policy is issued by Valtrix Media, a division of Adveb Media Group Pty Ltd, and is governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

© 2025 Valtrix Media, a Division of Adveb Media Group Pty Ltd. All rights reserved. · Contact@valtrixmedia.com.au